The New Color
The people most intrigued and deluded by the so-called discovery send an email to: firstname.lastname@example.org, the fake company’s email, where they express their desire to see the color, continued requests to buy and order a sample of it, express intentions of coming over to the laboratory located in Ashland, PA to see it, propose to involve it in their projects, or express their interest in investment and more. These kinds of emails are received nearly daily, the Facebook page subscribers are growing, Google search ‘New Color’ often delivers thenewcolor.net on top of the list. In 2015 was issued a book as a documentation and an outcome of the intervention. It features most of the emails received on email@example.com by Nov 2015.
The exhibition view at the Garage Museum in Moscow during the show “Insight & Foresight”, 2013.
The New Color installation view at the 5th Young Art Biennale in Moscow, 2016.
As a result of the interventions there was issued a small edition of books. It comprises of the selected emails received at firstname.lastname@example.org by June 2016 with the requests to buy, see, investigate and even invest into 'The New Color'.