A series of similar events has since been conducted involving printing different texts onto T-shirts as a comment on contemporary consumer culture and the absurdity of slogans that modern objects of consumerism often come with. This act is also self-critical towards artistic intervention as a strategy - one which has been widely used over the last 10 years by various artists, including Russian ‘Actionists'. Often the global brand that was originally intended to be the victim of these interventions soon start to appropriate these very strategies for their own gain. Eventually this sort of attack becomes easy to tolerate with the ‘victim’ becoming less and less vulnerable to such actions.
The project is a logical continuation of the artists’ widespread series of interventions involving text in public space called www.tosay.it and is displayed on this website by the same name.