Artist : Egor Kraft
Camera & Screenprinting: Ideabros
Sound: A. Letcius
The project is a logical continuation of the artists’ widespread series of interventions involving text in public space called www.tosay.it and is displayed on this website by the same name.
The next day the artist returned to the store to find that, his subsequently self-modified T-shirt, was now on sale again complete with its magnetic anti-theft tag which had been reattached. The T-shirt’s new guise had even prompted the store to display it in an even more prominent space on the clothes rack.
A series of similar events has since been conducted involving printing different texts onto T-shirts as a comment on contemporary consumer culture and the absurdity of slogans that modern objects of consumerism often come with.