Now Is Just Right Now

«How long is now?» — the unan­swered ques­tion posed in graf­fiti on the wall of the leg­endary Berlin squat Tacheles, which be­came a sym­bol of the in­de­pen­dent Berlin of the ’90s. While com­pre­hend­ing the ques­tion and it’s premises, one in­vol­un­tar­ily might find him­self won­der­ing — how do you find an an­swer to this ques­tion and go fur­ther to­wards un­der­stand­ing the idea of an on­go­ing ex­is­tence? The main line of the Egor’s ex­hi­bi­tion, where the neon in­stal­la­tion was in­stalled, was an­swer­ing this with an artis­tic sug­ges­tion, to stop fo­cus­ing on the con­cept of the ‘now-mo­ment’ and ap­prove of its per­ma­nent pres­ence.

An idea of hope and a sense of the ro­man­tic — en­cap­su­lated in the au­tho­ri­sa­tion of ‘now is right now’, – a con­fi­dent voice of a gen­er­a­tion that can be wit­nessed in Taiga, the liveli­est self-ini­ti­ated, non-in­sti­tu­tional open cul­tural pro­ject space in St. Pe­ters­burg. Af­ter the ex­hi­bi­tion ended, the site-spe­cific neon in­stal­la­tion ‘Now is just right now’, like a light­house that beck­ons in new hori­zons, has re­mained in the court­yard of Taiga’s space con­tribut­ing to the for­ma­tion of a new self-iden­tity of St. Pe­ters­burg’s art scene within a more global con­text.

'Now is Just Right Now' is a site spe­cific neon in­stal­la­tion ex­hib­ited at the solo show in St. Pe­ters­burg’s Taiga Space’ court­yard in 2012.
The in­stal­la­tion re­mained af­ter show had passed.

Kun­sthaus Tacheles was an art cen­tre and a squatted building in Berlin. Co­in­ci­den­tally on the same week when Egor’s work was installed in Taiga, it was shut down by cities authorities.

The Now Tape

The tape with a looped back text ‘Now is Just Right Now is…’ is a comment to the com­pre­hend­ing of one­self's ex­is­tence in the very mo­ment of now and the na­ture of any ex­is­tence be­ing in­sep­a­ra­ble with the pres­ence.

The tape was ap­plied to the walls, ceiling and floor all over the ex­hi­bi­tion space during the solo show. Certain amount of tape rolls was avail­able free of charge to visitors as a take­away piece.